Why Sharing Community Stories Brings You More Clients | Community ROI with Brian Kling
Description
“Every conversation you have with a customer is a data point with a heartbeat.”
In this episode, we discussed how to align community and business goals through cross-functional collaboration, customer insight, and storytelling to drive measurable impact, in particular:
👉 The real difference between community and audience, and why it matters.
👉 Turning community insights into measurable business impact.
👉 How communities act as a “sonar” for customer feedback and innovation.
Join Yurii Lazaruk, the Community Consultant, and Brian Kling, a community strategy leader who’s built award-winning B2B communities at Autodesk, STMicroelectronics, and Align Technology, and is passionate about customer-focused innovation and driving business impact through data, creativity, and people, in connecting community goals with business goals to drive business growth!
Connect with Brian and Yurii on Linkedin:
https://www.linkedin.com/in/klingbrian/
ttps://www.linkedin.com/in/yurii-lazaruk-community-consultant/
Timestamps:
(00:00 ) Meet Brian Kling
(00:49 ) Defining Community for Business
(02:13 ) Real-World Example of Community Impact
(04:36 ) Connecting Community Goals with Business Goals
(09:53 ) Strategies for Engaging Advocates
(14:35 ) Collaborating with Key Teams
(18:42 ) Encouraging Cross-Team Collaboration
(23:01 ) Building Internal Community Connections
(26:24 ) Challenges in Larger Organizations
(27:49 ) Leveraging AI in Community Building
(30:15 ) Identifying Community ROI
#communityROI #communitybuilding #businessgrowth
United States
